Whether your ideal next opportunity is a cross-functional opportunity within your company, a board appointment, or your next job, your LinkedIn profile can help do the heavy lifting. Learn how to maximize your opportunity to be found by using strategies that target the two primary drivers of the LinkedIn search algorithm.  

This online, self-paced course includes 45 minutes of video content in seven modules. But watching videos alone will not create the transformative results needed to turn a LinkedIn profile from “barely there” to a magnet that draws opportunities. To receive the intended value of the course, learners will be directed to do action steps for each module. These action steps will start with targeted questions to help you identify the key elements of your personal brand, and then actions to rework sections of your profile to communicate your brand and value to others more clearly. Learners should be able to complete the course in less than two weeks. 

Upon completion of this course you will be able to:

• Identify the two key drivers of LinkedIn's search algorithm and explain the strategies for optimizing your chance to be found by each driver

• Know how to send a customized invitation (vs. a robo message) every time 

• Identify and list your keywords and use them frequently in your profile to increase your opportunity to be found

• Apply at least two of the three personal branding basics in re-writing your LinkedIn Headline to capture your brand essence memorably, using the Power of Three

• Reorganize your Skills listing by selecting your three most important skills and pinning them to the top of your listing

• Edit your Skills listing so that you have 50 skills listed to support your current and future business goals

• Be confident that your newly re-worked LinkedIn profile represents you well in your messaging and will help you to be found for right-for-you opportunities