CONTENTS

PRAISE FOR LINKEDIN FOR THE SAVVY EXECUTIVE    3
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FOREWORD    9
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AUTHOR’S NOTE   11
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CHAPTER 1
WHY DO EXECUTIVES NEED LINKEDIN?   17
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CHAPTER 2
WHAT’S “EXECUTIVE” GOT TO DO WITH IT?   21
How does all this tie to Linkedln?   24
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CHAPTER 3
YOUR EXECUTIVE-BRANDED LINKEDIN PORTRAIT   27
Attributes of an executive-branded Linkedln portrait   31
Finding the right photographer   31
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CHAPTER 4
BEFORE YOU GET TO THE STARTING GATE   35
Problematic Settings   36
Do I Need a Linkedln Premium Account?   40
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CHAPTER 5
YOUR EXECUTIVE-BRANDED LINKEDIN TEXT   45
Your executive headline   47
Your customized URL and other contact information   50
Your LinkedIn Summary   51
Your experience   54
Skills   56
Education   58
Optional sections   58
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CHAPTER 6
STRATEGIES FOR A CONFIDENTIAL JOB SEARCH   61
Be prepared   62
Specific strategies for confidential job searches   62
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CHAPTER 7
BE SAVVY ABOUT BUILDING YOUR NETWORK   69
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CHAPTER 8
CULTIVATING YOUR CONNECTIONS, WITH CLASS   75
The invitation to connect   75
Cultivating your connections   77
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CHAPTER 9
WHAT ABOUT RECOMMENDATIONS AND ENDORSEMENTS?   81
Recommendations   82
Endorsements   85
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CHAPTER 10
HOW OFTEN SHOULD I POST?   89
Engaging with others   95
Why is it important to “Like,” “Comment” and “Share?”   95
How should I allocate the time I spend on LinkedIn?   96
What should I do when I find distaseful material on my homepage?   97
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CHAPTER 11
BRINGING IT ALL TOGETHER   99
A savvy executive LinkedIn profile 100
Hallmarks of savvy use of LinkedIn 104
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ACKNOWLEDGEMENTS 109
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ABOUT THE AUTHOR 113
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